PM Modi Urges Indians to Choose Local Products This Diwali, Boosting Small Traders and National Pride

National news: Prime Minister Narendra Modi declared that Diwali is not just about lights and sweets but also about strengthening India’s self-reliance. He urged people to prioritize local shopkeepers and artisans in every purchase. Modi emphasized that proudly calling products “Swadeshi” boosts both the nation’s strength and people’s dignity. His message highlighted that true celebration lies in supporting India’s own industries.

Encouragement on Social Media

Modi further requested citizens to share pictures of indigenous products they purchase on social media. He explained that such posts would inspire others and turn this into a mass movement. He called this initiative everyone’s responsibility, a collective effort to expand the “Vocal for Local” campaign. His words framed the festival as a chance for national unity and pride.

Let’s mark this festive season by celebrating the hardwork, creativity and innovation of 140 crore Indians.

Let’s buy Indian products and say- Garv Se Kaho Yeh Swadeshi Hai!

Do also share what you bought on social media. This way you will inspire others to also do the same. https://t.co/OyzVwFF8j6

— Narendra Modi (@narendramodi) October 19, 2025

Relief for Small Traders

This appeal is expected to benefit small traders, weavers, and artisans across the country. Every time people buy local, it secures their livelihoods. Traditional handicrafts and village industries will receive recognition and renewed strength. Modi reminded that the true power of India lies in the creativity and hard work of its rural entrepreneurs. Supporting them is the best Diwali gift.

Support from Bollywood

Bollywood and television stars have strongly supported this initiative. Celebrities like Madhuri Dixit, Varun Dhawan, Tripti Dimri, Sunil Grover, Rupali Ganguly, and Shankar Mahadevan joined the campaign. Through videos, they encouraged people to choose local shops and Indian-made products. Their participation has amplified the campaign’s reach, giving Modi’s message a cultural and popular boost.

Celebrities Promote Local Shops

Tripti Dimri promoted a sandal shop in Jodhpur, while Madhuri Dixit featured a lights store in Dehradun. Rupali Ganguly connected with a sari shop in Kolkata that supports handloom artisans. These examples show how local businesses form the backbone of India’s economy. By highlighting them, celebrities helped ordinary citizens connect with the spirit of “Vocal for Local.”

Objective of the Campaign

The campaign’s goal is to ensure that Indians prefer indigenous goods during festive shopping. Beyond economic independence, this strengthens cultural diversity and national unity. Modi stressed that it is not merely about commerce but also about national pride. A Diwali celebrated with locally made lamps and products symbolizes real freedom and dignity for the country.

The Road Ahead

The crucial question is how widely citizens will embrace Modi’s appeal. If people respond strongly, the movement can continue beyond the festival season. It will transform the lives of small entrepreneurs and energize India’s economy. Every purchase of local goods becomes a step toward self-reliance. This Diwali, the message is clear: celebrate with Swadeshi and strengthen the nation.